Since the creation of his “House”- founded in 1990 in the 15th century family palazzo in Florence – Lorenzo Villoresi has traced a revolutionary path in artistic perfumery.
The underlying philosophy which led to the creation of the Perfumery and Home Fragrances collections is evident in the intrinsic value of the single elements that make up each product. The finest quality ingredients and materials are treated with the utmost care to create exceptional goods.
Lead crystal, alabaster from Volterra, travertine marble, Carrara statuary marble, olive wood and Florentine leather, former prized materials of the granducal workshops of the Medici, give today a new life to this precious-born art.
Retracing the routes of the Tuscan merchants of the Renaissance, the perfumes of Lorenzo Villoresi represent a universe where the materials, fragrances, and colours of Tuscany meet and harmonise with the spices, essences and influences of the Orient.
Of particular note among the components are the essential oils and precious extracts from all over the world, which compliment and exalt the purely Tuscan elements of laurel, olive, cypress, and the precious and rare iris root.
All aspects of production are still carried out manually according to traditional methods, requiring time, patience and meticulous care and attention.
The potpourri, and in particular the extraordinary Piper Nigrum, are emblematic of the originality and quality which characterise the products of the House of Lorenzo Villoresi. Intensely aromatic woods, pungent peppercorns, nutmeg, incense, lost fragrances, blend in a unique and wonderful olfactory alchemy.
The perfumes of Lorenzo Villoresi are born of the founder’s long experience in the realisation of personal fragrances, an activity still practised with ever-growing success.
The fragrances of Lorenzo Villoresi refute the abused canons of conventional perfumery and strictly avoid the same commercial niche occupied by mass-produced goods.
Ancient suggestions and influences from far-off lands distinguish the fragrances of Lorenzo Villoresi, which, for their intrinsic difference, have earned a faithful international clientele, refined and exigent.
Fragrances capable of describing a kind of independent universe, free of all limits; fragrances which evoke or create feelings, places, images, or which may even lead to a space of new emotional dimensions.